Media and news sites using third-party ad servers that collect data from visitors who have been exposed to their display ads.Blogs that use an analytics tool like Google Analytics to collect demographic data from its readers.Retail websites gathering product information viewed by visitors for ad retargeting based on their site activity.(You can access Facebook Pixels and other business features through your Business Manager account).įacebook provides a few examples of what types of businesses might be affected by these changes: This is an extremely powerful feature, which has been somewhat inconvenienced by the GDPR release. The Pixel is a line of code you place on your website, so that Facebook can help you keep track of Facebook users coming to your site. The specific Facebook features that are affected are Facebook Pixel and Custom Audiences. What is GDPR? It’s a set of policies that affects you primarily if you’re planning to target users residing in the European Union. Here’s a quote from Facebook about how seriously you should take this issue:Ĭreators and publishers with multiple violations could lose access to all monetization features. It is in fact the most recent major update to Facebook monetization requirements. That said, we’ve got a lot to cover here, so let’s get the pesky rules out of the way first.Ĭomplying with GDPR has become a central concern for businesses operating on Facebook. Why would you do otherwise? Important GDPR and privacy policy updates It’s an interesting question, but for the foreseeable future, it’s merely an alarmist perspective that detracts from actually making you money.Īfter all, while people are hesitating to invest in Facebook as a marketing channel, others are pushing ahead full force because they’ve got the results they want, and until the very last day of Facebook’s existence, they’ll be pressing on until they can no longer profit. So the question on everyone’s mind is, Is Facebook marketing a waste of time and money in 2018? 3.1 How Facebook Monetization Worksīefore we can dive straight into how to earn from Facebook, it’s critical that we go over a few important changes that have affected everyone on the platform, users and brands alike.įacebook has recently come under intense scrutiny for its multiple privacy violations, all of which have made it the subject of much marketing debate. What you should know about Facebook’s new guidelines.We’ll also cover the most important aspects of Facebook monetization, such as Specifically, I’ll go over a few key considerations on how to earn money from Facebook, including what to do and what not to do on the social platform. In this chapter, we’ll discuss how to create an income stream with Facebook. In fact, because Facebook’s audience is also maturing (with younger audiences not as eager to hop onboard), Facebook and its user base may also be switching over to a more business-oriented mindset and using the platform more and more as a marketing channel. This will remain true wherever you are, because you’re building a brand that’s made to last.Īmong all the social media channels, Facebook also remains arguably the most lucrative platform in 2018. You’re here to earn money from something of value you provide to your audience. As the name implies, Facebook monetization describes the act of making money by leveraging Facebook as a monetization platform.īut that doesn’t mean our definition goes out the window.
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